Jay Caddle

I'm

About

As a seasoned Technical Project Manager with over 20 years in eCommerce and solutions architecture, I bring a unique blend of strategic vision and hands-on technical expertise. I’ve successfully led cross-functional teams in building scalable, customized solutions on multiple platforms, driving growth and operational efficiency for clients and employers. My experience spans from architecting complex systems to ensuring projects are delivered on time and within budget. I’m passionate about aligning technical solutions with business goals to create real, measurable value.

Experienced Technical Project Manager Specializing in eCommerce and Custom Solutions



Dynamic and results-driven Project Manager with extensive experience in technical project management and solutions architecture across diverse eCommerce platforms. Skilled in leading complex projects from concept to launch, with expertise in aligning technology with business goals to drive efficiency and ROI. Proficient in implementing scalable architectures and cross-functional team leadership, including hands-on work with platforms such as Shopify, Magento, SalesForce Commerce, and WooCommerce. Seeking to leverage my background in a technical project management role, or as a solutions architect, to deliver impactful solutions that support business growth and innovation.


Resume

You can request an official copy of my resume via the Contact Form below.

Professional Experience

INDEPENDENT CONSULTING

November 2022 - Present

Help small to medium size businesses achieve their e-commerce and online marketing goals. Build integrated connected systems for business logistics.

Philadelphia, PA

  • Design and maintain e-commerce and brochure websites for various companies
  • Manage online & email marketing campaigns (SEM, PPC, Analytics & ROI)
  • Design custom integrated business logistics systems & train staff

VANTIQ

March 2022 - October 2022

Senior Solution Architect

Walnut Creek, CA

  • Supported VP of Sales with technical details in meetings and demonstrations of a rapid development platform for creating distributed real-time IoT applications and their proprietary coding language (VAIL).
  • Performed market research and sales prospecting; generated Salesforce reports and created dashboards for presentations to VP and C-Level executives.
  • Helped build the telecommunications sales vertical; logged >250 qualified leads in six months, including inroads to key target companies like Comcast, T-Mobile, Verizon, and AT&T.
  • Build IoT applications using the Vantiq platform for sales demonstrations.

Genzeon Corporation

March 2021 - March 2022

Senior Technical Project Manager

Exton, PA

  • Provided large-scale, end-to-end solutions involving intelligent automation, security, compliance, and cloud services for healthcare and retail clients.
  • Coordinated onshore/offshore resources for a Salesforce Commerce Cloud implementation (WestMarine.com); navigated this mission-critical transition despite changes in senior leadership.
  • Led the conversion from WorkArea Commerce to Shopify Plus for Sea Gear Marine, saving the company a considerable amount of money annually in hosting, licenses, and assorted professional services.
  • Defined and implemented a Microsoft Dynamics 365 Order Management System for a high-end glassware manufacturer; delivered the project on time and on budget.

Boathouse Sports

June 2015 - October 2020

VP of Digital

Philadelphia, PA

  • Tasked with leading the day-to-day e-commerce operations; translated business objectives into effective website requirements. Directed strategic and tactical project elements to ensure timely delivery and seamless integration of design and functionality.
  • Orchestrated the first e-commerce integration between Shopify, a 3rd party vendor for 3D garment customization, and ERP for automatic order processing.
  • Saved a considerable amount of money in annual hosting and development fees; maintained steady growth and organic SEO throughout the site transition.
  • Leveraged the new e-commerce-friendly platform to reposition a branded retail website as a global destination; saved a considerable amount of money per year and delivered cross-merchandising opportunities.
  • Hired and trained a Marketing Director/Designer, an SEO/SEM Specialist, and a Shopify Developer to eliminate outside service providers and enable immediate control over website decisions.
  • Accrued 212% sales growth over five years while dramatically reducing operating costs.

WebLinc

March 2000 - April 2015

Sr. Solution Architect, Sr. Technical Project Manager

Philadelphia, PA

  • Joined a 6-person startup; helped build the team to 250 employees driving the full development lifecycle of both custom online applications and e-commerce platforms delivered via the web and mobile devices for a broad range of clients (see Portfolio area below for more details).
  • Drove the high-quality completion of systems engineering, software/database development, and project implementation for clients across a wide range of verticals (see project links below).
  • Implemented both agile and waterfall approaches depending on project specifics and client goals.

CCM Consulting

October 1999 - March 2000

IBM Consultant, TIVOLI Implementations for the State of New Jersey

Trenton, NJ

  • Supported IBM in the implementation of the Tivoli Enterprise Portal (Project/Inventory/Change Management Software) for the State of New Jersey
  • Acted as product specialist providing training and support to key staff and stakeholders
  • Maintained system implementation documentation via intranet
  • Assisted IBM Project managers with day-to-day tasks and support

AstraZeneca

June 1997 - June 1999

Jr. Project Manager

Wilmington, DE

  • Assisted Managers and Directors for the Global Problem, Change & Inventory Management Implementation Teams
  • Designed & Managed the Intranet for this Project Team
  • Produced Technical Writing/Training Material
  • Developed the Campus Inventory Management Database

Education

University of Delaware, Newark, DE

1993 - 1997

Bachelor of Science in Operations Management

4.0 GPA

Christian Brothers Academy, Lincroft, NJ

1987 - 1991

High School Diploma

4.0 GPA

Relevant Skills

Ecommerce

  • Systems Engineering
  • Custom Software Development (HTML, CSS, JS, Liquid)
  • B2B, B2C, C2C E-Commerce Systems
  • Data Migrations / Integrations
  • SEO / SEM
  • Analytics

Software Development Life Cycle

  • Requirements Analysis
  • Costing & Budgeting
  • Project Scheduling & Tracking
  • Testing / QA / Rollout
  • Training / Support
  • Technical Documentation
  • Ongoing Project Maintenance and Management

Project Management

  • Waterfall & Agile Methodologies
  • JIRA, MS DevOps, & Other PM Software
  • Project Planning & Reporting
  • P&L Reporting
  • PMO Leadership

Value-Added Leadership

  • Cross-Functional Supervision
  • Team Building & Mentoring
  • Client Relations & Presentations
  • Business & IT Planning
  • Partner Relationship Management

Software

  • Proficient in Mac & Windows OS
  • Proficient in Microsoft Office, including Outlook, Word, Excel, PowerPoint, SharePoint, Teams, Visio, MS Project
  • Proficient with Google Drive, Apps, and Business Services
  • Adobe Creative Cloud, especially Photoshop, Dreamweaver, Acrobat, Audition, & Premier

Soft Skills

  • Excellent communication skills, both verbal and written; perfect intermediary between technical teams and C-level / VP-level executives
  • Excellent organization & documentation skills
  • Experience working in fast-paced high-growth environments
  • Quick learner, especially when it comes to software and systems
  • An empathetic management style that builds strong bonds and even stronger teams
  • A belief in leadership by example, not authority
  • The ability to maintain a jovial nature while delivering high-quality output; ability to make clients and co-workers feel at ease
  • A consummate problem-solver
  • Dedication to the principles of Total Quality Management

Portfolio

I have had the honor of working with many amazing clients over the years. Below are some of the projects I am most proud of.

  • All
  • B2C
  • B2B
  • Custom

Services

Ecommerce Expertise

I have 23 years of Ecommerce experience, having created systems from the ground-up. Although I now prefer to work with Shopify, I also have experience with Salesforce Commerce Cloud, Mozu (now Kibo Commerce), Magento, and Woo Commerce.

Shopify Implementations

Shopify is my preferred platform for Ecommerce as well as content management. If you would like for me to implement Shopify for your business, give me a week and I will get you a proof-of-concept site that will amaze you!

Custom Solutions Architecture

I am a consumate problem solver. I have the ability to translate business needs into prototypes and define the processes required between systems. Please see the Portfolio for some descriptions of custom solutions I have helped create.

Technical Project Management

26 years of Project Management experience, with numerous projects of varying sizes under my belt.

Analytics & Repoting

I can set up analytics as well as provide the reporting needed to make critical business decisions. The answer to "How are we doing?" should be a click away.

On Time, On Budget

I pride myself on the fact that the majority of my projects have all been on-time and on-budget. Getting estimates from each of the project leads is critical to this process (PM, Design, Data Integration, Development, Front-end Development, etc.) Writing a solid SOW and being stringent about change control is also critical to this process.

Contact

I would love to hear how I can help your business acheive its Ecommerce goals! Please reach me via the form below.