Project information
- Client: Trump Entertainment Resorts (for WebLinc, LLC)
- Role: Sr. Solution Architect / Sr. Technical Project Manager
- Category: Custom Build
- Project date: March 2005 - January 2008
- Current URLs: No longer available
- Wayback URL: Trump Plaza, July 2006
- Wayback URL: Trump Marina, July 2006
- Wayback URL: Trump Taj Mahal, June 2006
Custom Build - WebLinc Commerce B2C (ColdFusion) Heavy Modification Implementation
When the Trump Casinos in New Jersersey were at the top of their game, they wanted the best online experience available for 2005... and they choose WebLinc to build it for them!
Some interesting points about this project:
- We heavily modified WebLinc's B2C ColdFusion Ecommerce Platform to be more of a specialized CMS that tailored to their particular needs.
- There was a single point of integration for the retrieval of all customer information, including targeted promotion and rewards information within each user's profile area.
- All three casinos (Trump Plaza, Trump Taj Mahal, Trump Marina) launched concurrently on a unified platform.